personalization / customization & personification by christopher samuels

The identity of a thing depends upon the relationship one has with the thing. By association, the thing is injected with personal meaning or lack of. We expect levels of personalization and customization in all matters of life especially digital.

physical i am what i am
my own identity


The never deviating element are the company’s branding.

These elements stand unchangeable and embody human qualities.

An introspective, personalized version of the UI. Personal aesthetic preferences take over hardline brand identity. True personalization as a reflection of myself.
Change This
fence transparency

This text is by Christopher Samuels in his capacity and does not, necessarily, reflect the views of different infinite mile contributors, infinite mile co-founders, the authors' employers and/or other affiliations.  

personalization, customization & personification

Christopher Samuels


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a journal of art + culture(s) link - issue 22: November 2015