The identity of a thing depends upon the relationship one has with the thing. By association, the thing is injected with personal meaning or lack of. We expect levels of personalization and customization in all matters of life especially digital.
physical i am what i am
my own identity
The never deviating element are the company’s branding.
These elements stand unchangeable and embody human qualities.
This text is by Christopher Samuels in his capacity and does not, necessarily, reflect the views of different infinite mile contributors, infinite mile co-founders, the authors' employers and/or other affiliations.
|personalization, customization & personification